I’m Alice, creator of Passion Meets Profit.

Like many moms and creatives, I wanted to build something of my own — a business that let me use my creativity while earning from home. It all started when I created my first manifestation journal, and before long, people began asking how I made it, printed it, and brought it to life.

What began as a simple mindset brand quickly evolved into something bigger — helping others design and sell their own planners and journals. Since then, I’ve guided hundreds of students through the process of turning their ideas into professional, profitable products.

Today, Passion Meets Profit is all about empowering women, moms, and side hustlers to turn their creativity into income. Through step-by-step courses, templates, and resources, I make it simple to design, print, and sell planners that people genuinely love.

When I’m not creating new templates or courses, you’ll probably find me with a coffee in hand, organizing my own life (yes — I still use my planners daily!).

I’m so glad you’re here — whether you’re just starting out or ready to grow your planner business, you’re in the right place.

✨ Explore the shop, take a course, and let’s turn your ideas into profit — together.